Green Speak: Communicating a Product's Environmental Story (3.5 GBCI CE hours)

  • Friday, October 28, 2011
  • 8:30 AM - 1:00 PM
  • Merchandise Mart - IIDA Headquarters, 222 Merchandise Mart Plaza, 5th Floor - Suite 567, Chicago, IL 60654
  • 13


Please note that registration is non-refundable.
If you experience any registration difficulties or have questions please contact our office at 312-245-8300.

Green Speak: Communicating a Product's Environmental Story

  • Do you want to bolster your understanding of LEED credits related to products and materials?
  • Do you want to better understand what is required for a LEED submittal and what really matters?
  • Do you ever wonder if a ‘Green’ sales pitch of a given product is legitimate?  
  • Are you looking to pursue a LEED professional credential?        

Join the USGBC - Illinois Chapter for a half-day program on the LEED credits and environmental considerations related specifically to building materials. (3.5 GBCI CE hours - Materials Category)

There are many characteristics of a product that contribute to its overall ‘greenness’.  And whether you are specifying, installing, or marketing, this workshop will provide a comprehensive understanding of green products by investigating the full spectrum of these principles and impacts.  The session will begin with an introduction to the LEED Rating System, and advance to an in depth discussion of the credits and environmental considerations related specifically to building materials.  This will lay the foundation for audience participation in an interactive session, allowing participants to tie the various concepts together while honing their ‘green pitch’.  Whether a product rep, manufacturer, or designer you will leave with the tools to clearly and articulate an Environmental story.

At the end of this program, attendees will be able to:

  • Accurately represent the environmental characteristics of products
  • Promote the environmental benefits of a product
  • Determine a product’s contribution to LEED credits
  • Provide acceptable documentation for LEED submissions
  • Write specifications for materials contributing to LEED credits
  • Evaluate the marketing claims of a product
Tony Holub, LEED AP BD+C, Demonica Kemper Architects
Meghann Maves, LEED AP BD+C, Recycling Services Inc.

Registration Fees:
$85 Chapter Members
$125 Non-Members

Interested in sponsoring this workshop? Program sponsorships are available at the following levels: $150, $250, $500, $1000 and $2000. See sponsorship level benefits here. Contact Katie Kaluzny with questions at 312-245-8300 x203 or

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For additional programming opportunities and to view the entire USGBC-Illinois Chapter course catalog, click here!
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